this is the article as promised about Barbour this year!
So I had the privilege of seeing some of the looks from Barbour’s latest AW 16/17 collections and the entire experience was pretty spectacular.
To start with, the entire presentation harked back to Barbour’s roots as a coastal brand, with intermittent blue and yellow lights shining over the models, creating a calming atmosphere, as well as chips being served in newspaper cones and sounds of the seaside being broadcast on speakers.
This season there were three different heritage collections on display:
The Night Watch collection uses classic materials associated with the brand such as waxed textiles, quilted fabrics and tartan detailing but uses them to form contemporary pieces. The main colour is black, capturing the theme of the collection perfectly but also keeping the pieces timeless and immensely wearable.
However, the Ancient Tartan collection incorporates the original tartan used as the lining in Barbour’s jackets but keeps the design traditional. This tartan has design roots from the District of Ayrshire where the family name Barbour originated in the 14th century, therefore the styling is unaffected and the palette sticks to traditional creams, yellows and greens so as to not detract from the slick silhouettes and to pay homage to its origins.
Finally, Barbour has collaborated with White Mountaineering for the third time to create a capsule collection which allows the two brands to combine their design features to appeal. We can see the modern bold colours of blue and orange being combined with Barbour’s traditional tartan to create outerwear which is truly unique.
All in all, Barbour are taking themselves in a new direction with a fusion of history and modernity and Ian Bergin, Director of Menswear states; “it’s all about the total look and no longer just about outerwear.”