Article 2/2 from day 3 of LC: M!!
For Belstaff’s SS17 collection, inspiration came from the 1971 Steve McQueen motorcycle film, On Any Sunday.
Having started from this point, Belstaff then created a collection which encapsulated both the spirit of the film and the era itself.
The pieces shown clearly reflect the history of motorcycle apparel in terms of design. In the late 60s and early 70s, brands were beginning to experiment with new leather dyes and the colour story here mirrors this new approach.
Frederik Dyhr, Belstaff VP Men’s Design, states, ‘that period was also a defining time for Belstaff because leather manufacturers on both sides of the Atlantic were really embracing this idea of personalising leatherwear and so began an era of strong colour direction which we’ve really tapped into for summer’.
With Belstaff having a rich 90-year history, they decided to delve into their archives and select classic pieces, such as the Trialmaster, Roadmaster and café racer, to revamp for this collection.
Some of the other key pieces this season include the Romero, a leather jacket inspired by Gene Romero in On Any Sunday, which incorporates diamond application to echo the personalisation of motorcycle jackets and the Chaddeerton, ‘a shirt/jacket hybrid’, which reflects the racing shirts of the 70s. A summertime vibe was also introduced with the Landrake jacket being made in a warm blue tone.
In terms of the materials used this season, hand-waxed leather, hand-waxed suede and hand-waxed cotton were all used for outerwear whilst denim and jersey were used within the sportswear range for more relaxed and casual looks. Lightweight knits with accents of colour were also added into the collection.
The women’s Spring 17 (pre) collection involves the use of most of these fabrics with the addition of printed silks, lace and georgette to add a feminine elegance to the rugged biker aesthetic.
Belstaff has also launched an accessories line this season which includes four different bags; a tote, a backpack, an updated version of the Colonial bag and the Magnum X Belstaff camera/kit bag, which was designed in collaboration with Paolo Pellegrin. All four styles can be bought in canvas or hand-waxed leather. Belstaff also worked with NativeSons to design a new unisex aviator, the Ryder.
This presentation was undoubtedly one of my favourites as the commitment to creating the mood of the era was amazing. With the models leaning back onto motorcycles, lounging on the dirt floor and casually chatting by a truck, it seemed that Belstaff had perfectly captured the cool and carefree attitude of that time.
p.s also all the models were insanely good-looking, where do people even find these guys??
p.p.s have a bonus of the models being adorbs